Shark Versus Dyson: How Do The Giants Measure Up?

Let's talk about the two giants vacuum cleaners brands : Shark versus Dyson.

Everyone has had this experience: your vacuum cleaner is working less and less efficiently. So you take it apart and find out that your vacuum cleaner bag is so full of dust that the suction power has been drastically reduced.

That was in 1978.

Dyson vs Shark

But here is where your experience probably differs from that of James Dyson.

James Dyson started figuring out how he could build a better vacuum cleaner. Of course, Dyson had an advantage: he had a factory.

For this factory, he’d build an industrial cyclone tower that was used to separate particles of paint from air with the use of centrifugal force. And he thought . . . “Hmmmm, I wonder if the same idea would work in a vacuum cleaner?” He worked on his idea for five years and then, after 5,127 prototypes, he came up with the world’s very first bagless vacuum cleaner.

Dysons are now sold all over the world, and Dyson Cinetic Big Ball Technology is synonymous with innovative vacuum cleaning power.

Shark VS Dyson

On the other hand, Shark is the offspring of a company that’s over 100 years old. Euro-Pro got its start with sewing machines. Then the heir to the company, Mark Rosenzweig, set up roots in Canada, and the family business turned into an empire; one of the most profitable and well regarded of his products is the Shark vacuum cleaner line.

Shark uses telemarketing to generate sales, which is particularly effective in the United States, although it’s less effective elsewhere.

So what does entrepreneurial history have to do with helping you decide whether you should purchase a Dyson or a Shark for your vacuum needs?

Let’s just say that this history lesson can teach you what past mistakes you don’t want to make.

If you’re looking for a new vacuum cleaner that will work better than the ones you’ve purchased in the past, then you want to know more about the Dyson vs  Shark, two of the best vacuum cleaners on the market today.

Comparison Table Of The Top Shark Versus Dyson Vacuum Cleaners

Shark NV356E Navigator Lift Away Professional

Dyson DC65 Animal Complete

Shark Rotator Vacuum Lift-Away Professionnal (NV501)

Dyson DC41 Animal Bagless Vacuum Cleaner

Dyson DC35 Digital Slim Multi floor

Shark Navigator Lift-Away Professional with Dust-Away & 2 Microfiber Pads (NV356E)
Dyson DC65 Animal Complete Upright Vacuum Cleaner
Shark Versus Dyson
Dyson DC35 Digital Slim Multi floor cordless vacuum cleaner

Never Loses Suction Technology

Self-adjusting cleaner head seals in suction. 

Never Loses Suction Technology

Radial Root Cyclone technology

Root Cyclone Technology






Light weight and easy-to-maneuver 

Perfect for households where dust control is a priority

Anti-Allergen Complete Seal Technology + a HEPA filter

Dyson’s Tangle Free and Wand Tools

Dyson versatility

What to know about Shark company

  • 20 percent of the market share
  • 800 employees
  • $6 billion in revenue
  • Core Principles:

Product innovation

Product quality

Creating consumer demand

​According to Forbes magazine, Shark sales have increased at a 25% compound annual growth rate.

One of the ways that Shark accomplished this was by mounting a successful marketing strategy for television shopping channels, spending $130 million on advertising in 2013.

Parent company Euro-Pro is the largest appliance advertising agent selling on the medium of television. Consultants from Gap International are given much of the credit for increasing revenue to over six billion dollars over the past two years.

But credit must also be given to Mark Rosenzweig, the chief executive who followed tradition in heading Euro-Pro, but added his own dynamic imprint to the family business.

In 2003, Rosenzweig move Euro-Pro’s headquarters from Canada to Massachusetts and within five years, the company had overhauled its portfolio of products by focusing on innovation. Customer satisfaction as well as profit became breakthrough goals that would help to create a devoted customer base.

Sharks can be purchased at Wal-Mart; Bed, Bath & Beyond and Macy’s, as 90 percent of the company’s sales are made through retail stores. You can also purchase Shark Vacuums Cleaners on

What to know about Dyson company

  • 27% of the market share
  • 4000+ employees
  • $4 billion in revenue
  • Core Principles:


Premium pricing

Positive media coverage and word-of-mouth to promote sales

For a long time, the vacuum cleaner market was owned by Hoover, Bissell and Eureka, who sold vacuum cleaners under $100.

But all that changed when Dyson entered the vacuum cleaner arena, sold vacuum cleaners that were priced at over $400, and managed to become the top-selling brand. Some of Dyson’s sales success comes from the fact that people like to see the dirt that’s gathered up from their carpets!

The Dyson’s see-through bagless container means that dust, pet hair, and other debris that’s collected is in plain sight when cleaning, giving proof of what a great job the Dyson does.

The Dyson is also popular with men, who like the gadget appeal. And everyone loves the Dyson’s Cinetic Big Ball Technology, which has transformed cleaning for the modern era.

Based in the United Kingdom, the Dyson sold 85 % of its vacuum cleaners outside of the UK in 2012.

​You can purchase Dyson's vacuum cleaners through

Our Shark Versus Dyson ConClusion: Which Should You Choose?


The Shark products have the edge if you’re looking for a truly lightweight vacuum cleaner that’s easy to move around.


The Dyson often comes out on top when you’re on an allergen-alert. So if anyone in your family has breathing issues, the Dyson offers more complete protection from dust and dirt particles.

Vacuum Attachments

The Shark vacuum cleaners deliver all the traditional tools—crevice tool, pet brush, dusting brush—that give an extra boost to your cleaning needs.


The Dyson 5-year warranty isn’t a fluke, and it often includes not only parts, but labor as well

Extra features

The Shark and Dyson both offer impressive extra features that enhance cleaning power and convenience.

Whether you’re leaning toward Shark swivel steering or the home and car detailing kit for great cleaning in small spaces, or the Dyson’s no-bending handle control and easy-steering ball technology, having so many options to choose from is a good problem to have.


Dyson vacuum cleaners are more expensive than Shark vacuum cleaners. But their response is that they also offer better cleaning power.

This goes back to my original question: what kind of cleaning do you need? You decide how much is the right amount for you to spend on the vacuum cleaner that you need.

Suction power

Dyson’s Root Cyclone Technology versus Shark’s Never Loses Suction Technology? Customers are pleased with both.

So, now that you know that Shark versus Dyson really involves a comparison between 2 of the best vacuum for hardwood floor available for purchase today, you can decide for yourself which one is right for you.

Whichever Shark vs Dyson you choose, you’re going to find out that you’re in for a brand new vacuum cleaning experience!

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About Me

I am Elnora, the Vacuum Virtuoso, wife and mother of two, owner of two cats and one dog. I have a vast knowledge of digital marketing and vacuum cleaners. I have written hundred of products reviews on the websites of many major retailers. Read more information about me.
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